I’m a passionate and driven engineering leader with over 20 years of experience across companies of all sizes—from startups (I co-founded and served as CTO of one), to large public companies. Throughout my career, I've built and scaled high-performing teams, driven major product initiatives, and led impactful engineering projects across e-commerce, mobile, and backend systems. Notably, at ASOS.com (UK's most popular fashion online-retailer), I helped build a mobile team from scratch, scaling it to 50 members and introducing data-driven strategies that optimized operational efficiency and elevated the user experience. I’ve been working remotely for much of my career and have developed a knack for effective collaboration, clear communication, and maintaining accountability across distributed teams. I take pride in fostering a culture of growth and continuous improvement, mentoring engineers at all levels, and setting high standards for technical excellence. With a background spanning mobile, web, and backend development, I thrive in architecting complex systems, ensuring product quality, and taking full ownership of the projects I lead. I’m fueled by a commitment to delivering value, creating positive outcomes, and driving innovation at scale.
- Phone
available upon request
Skills
Mobile
Web
Backend
Other
Work
- Location
UK and Italy
- Work model
Remote
- Employment type
Full-time
Co-founder and CTO
- Location
UK and Italy
- Work model
On-site
- Employment type
Full-time
- Location
Bologna (Italy)
- Work model
On-site
- Employment type
Contract
Co-Owner and Principal Software Architect
- Location
Bologna (Italy)
- Work model
On-site
- Employment type
Full-time
Partner, Senior Consultant, Trainer
- Location
Italy
- Work model
Remote
- Employment type
Full-time
Software Engineer
- Location
Italy
- Work model
Remote
- Employment type
Contractor
Side Projects
Profile Generator
A multi-tenant engine used to make the webpage you're reading. The web app was made with Next.js v14, and uses the App router, middleware functions, custom API endpoints and a custom cache mechanism. The app is automatically built and deployed to Vercel upon pushing to its GitHub repo.
One Launcher
React website to scan Ethereum wallets, show their content (ie: a list of NFTs), the purchase price, the current price, and much more info. Used services and APIs such as the MetaMask wallet sdk, OpenSea, Moralis, Pinata Cloud.
Ninja Developer Hacking Squad
A fun project that comprised creating a custom NFT contract in Solidity for Ethereum, a React-based website to sell tokens from the NFT collection and unlock benefits for the owners, plus a command-line tool to automatically generate graphical assets representing keywords of programming languages in a variety of cool styles.
Yuppy: games for 3+ year olds
Coloring pages, puzzles, shape matching, memory cards, tracing letters and numbers and more. It was published to the Apple App Store and Google Play Store, and had a good number of users (including paying customers) before being decommissioned for lack of time to maintain and evolve it.
Several Android Apps
Published a number of little native Android apps, most notably Berrysearch (a super fast search for apps and contacts on your device, always reachable via a little icon that stays on top of all other apps) and Berrynotes (a fast note taking app, always reachable via a little icon that stays on top of all other apps, on the side of the screen). Other apps where built with React Native and Flutter, to experiment with those technologies and frameworks.
Education
Dropped out after 2 years and 10 exams, to focus on my consulting and training business. In retrospect, I could have pushed a little more and finish it, but oh well...
Certifications
Publications
The MVC version of the previous ASP.NET book.
One of the best selling books on ASP.NET of all times (reached the Top 5 on Amazon USA, for the computer books category), with an avg rating of 4.5.
Talks
Talked about a custom “Url Injection Framework” created at ASOS, which makes it possible to implement configuration-driven experiments that can modify any API call or network request without requiring app changes and releases.
Behind the scenes of ASOS.com’s mobile apps
Talked about localisation, CI/CD, testing with Appium, dynamic app configuration, out remote device farm and how the apps are architected.